Founded in 1860 by Edouard Heuer, the brand has distinguished itself in sports timing and precision watchmaking. She is famous for her iconic chronographs like the Crossroads, inspired by motorsport, and Monaco, recognizable by its square case and popularized by Steve McQueen. Pioneer of automatic movements with the Caliber 11, Heuer marked history before becoming Tag Heuer in 1985, continuing its inheritance with watches combining technology and performance.
